Exclusive Member’s-only Club Soho House coming soon in Delhi and South Mumbai

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Soho House, the renowned members-only club known for its vibrant atmosphere and exclusive access, is setting its sights on further expansion in India! The company recently announced the opening of two new Houses in Delhi and South Mumbai. This exciting news comes after the success of their first Indian outpost, an 11-storey haven on Mumbai’s Juhu beach, which opened its doors in 2018.

What is Soho House?

Soho House, established in London in 1995, is a global network of private clubs catering to a creative and connected clientele. These “Houses” offer a unique blend of luxurious amenities, including:

  • Stylish accommodations: Relax in beautifully designed rooms or suites.
  • Exquisite dining: Savor delectable cuisine in a variety of restaurants and bars.
  • Vibrant social spaces: Network, unwind, and connect with fellow members in lounges, screening rooms, and co-working areas.
  • Cultural events: Immerse yourself in art exhibitions, film screenings, and exclusive member-only gatherings.

Global Presence:

  • Soho House operates in various countries, including the UK, Europe, North America, and Asia.
  • Notable locations include London, New York, Los Angeles, Barcelona, Berlin, and Mumbai.

Soho House Membership Benefits:

Membership Types:

  • Every House: Grants access to all Soho Houses globally.
  • Local House: Provides access to the specific House you join and select others worldwide. Currently, there is just one 11-storey townhouse on Juhu Beach, Mumbai and the company will soon open two new Houses in Delhi and South Mumbai.
  • Cities Without Houses (CWH): Ideal for cities without a physical House. This membership offers access to exclusive events and connects you with the global Soho community when you travel. The company introduced its Cities Without Houses (CWH) membership type in six Indian cities — New Delhi, Goa, Jaipur, Hyderabad, Bengaluru, and Kolkata.

Benefits of Soho House Membership:

  • Access to Studios and Houses: Explore vibrant spaces, from lively bars to serene restaurants, across all House locations.
  • Guest Privileges: Bring up to three guests with you.
  • Networking Opportunities: Connect with fellow creatives and attend daily events.
  • Best Rates on Bedrooms: Enjoy discounted rates on House bedrooms.
  • Gym and Spa Access: World-class gyms, swimming pools, and wellness facilities.
  • 15% Off at Soho Home: Furnish your own space with Soho Home’s stylish designs.
  • Member Rates at Restaurants: Savor culinary delights at in-house restaurants.
  • Discounts at Partner Brands: Exclusive perks beyond the club.

Soho House membership fees in India:

  • For individuals enrolling in just one house (e.g., Mumbai), the current annual fee is approximately ₹1.6 lakh.
  • All-house access (across all Soho Houses) costs around ₹3.1 lakh per year at present.

Exclusive clubs like this operate on an asset-light model with a membership fee. Members pay a yearly fee for access to the club’s facilities, events, and network of like-minded individuals.

Similar Clubs in India:

India has its own established luxury club scene, with players like:

  • The Indus Club: A network of private clubs offering premium facilities and fostering a sense of community.
  • The Quorum Club: Renowned for its focus on business networking and high-end amenities. Last week, Quorum raised a pre-series A funding round from Nikhil Kamath-backed Gruhas for a 5% stake.