French automaker Citroën has set its sights on the burgeoning Indian SUV market with the global unveiling of the Basalt Vision, a striking SUV coupe. As the competition heats up, Basalt Vision is poised to take on its prime rival, the eagerly anticipated Tata Curvv, in a battle for supremacy. Let’s delve into the details of Citroën Basalt Vision vs. Tata Curvv and see how these two contenders stack up against each other.
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Citroen’s Strategic Move: Riding the Coupe-Craze Wave
Citroen, a relatively new player in India (having entered in 2021 with the C5 Aircross), is making a strategic move by entering the red-hot SUV Coupe segment. SUVs have long dominated Indian roads, but this new breed of vehicles offers a stylish blend of SUV practicality and coupe-like sleekness, perfect for those who want to stand out from the crowd.
All-New Citroën Basalt Vision – Citroën’s bold vision of the first SUV Coupé for India.
— Citroën India (@CitroenIndia) March 27, 2024
All-New #CitroënBasaltVision is the promise of a reliable and enduring vehicle with an unrivalled on-board comfort experience.
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The Contenders: Citroen Basalt Vision vs. Tata Curvv
The Indian market is already buzzing with anticipation for the Tata Curvv, another upcoming SUV Coupe from a trusted domestic brand. While details are still emerging, both the Basalt Vision and the Curvv promise a head-turning design, spacious interiors, and thrilling performance. Here’s a quick peek at what we know so far:
Design Duel: Aesthetics and Appeal
Citroën Basalt Vision
The Basalt Vision exudes confidence with its robust design. Up front, the split grille and muscular hood draw inspiration from the popular C3 Aircross SUV. The squared-out wheel arches, multi-spoke gunmetal grey alloy wheels, and chunky bumper complete the rugged yet elegant look. The Basalt’s sloping roofline adds flair, making it a head-turner on the streets.
Tata Curvv
The Curvv, on the other hand, embraces Tata’s signature design language. Connected LED DRLs, a sleek grille, and air dams borrowed from recent Tata models create a harmonious front fascia. The sloping roofline is a shared trait, ensuring both cars stand out. Piano black cladding elements and sporty 18-inch alloys enhance the Curvv’s sporty appeal.
Under the Hood: Power and Performance
The Basalt Vision is expected to feature the same 110 PS 1.2-litre turbo-petrol engine found in the C3 Aircross. Transmission choices include both manual and automatic variants. While the exact performance figures are yet to be confirmed, Citroën aims to strike a balance between power and efficiency.
Tata Curvv offers versatility with multiple powertrain options. A turbo-petrol engine, a diesel variant, and an all-electric version are in the pipeline. The turbo-petrol engine is likely to deliver spirited performance, while the diesel option caters to those seeking fuel efficiency. The Curvv’s EV counterpart promises emission-free driving.
Safety Showdown: Protecting Passengers
Safety is a priority for the Basalt Vision. Expect up to six airbags, electronic stability control (ESC), rear parking camera, and a tyre pressure monitoring system (TPMS). Advanced driver assistance systems (ADAS) like autonomous emergency braking and blind spot assist may also feature.
Tata’s commitment to safety shines through in the Curvv. Six airbags, front and rear parking sensors, a 360-degree camera, and ISOFIX child seat anchors ensure passenger protection. ADAS features like autonomous emergency braking and blind spot assist add an extra layer of security.
Pricing and Market Positioning
Citroën aims to strike a competitive balance. We expect the Basalt’s prices to start around Rs 8 lakh (ex-showroom), making it an attractive proposition for buyers seeking style and substance.
Tata’s Curvv is positioned slightly higher, with an expected starting price of Rs 11 lakh (ex-showroom). The Tata Curvv EV, is set to be priced around Rs 20 lakh (ex-showroom), caters to eco-conscious consumers.
The Race to Dominate: Who Will Cross the Finish Line First?
With both Citroen and Tata aiming for a late 2024 launch, the race for market share is heating up. Citroen’s early launch strategy could give them a slight edge, but the established reputation and potentially lower price tag of the Tata Curvv cannot be ignored.
One thing’s for sure: Indian car buyers are in for a treat! With these stylish and feature-packed SUV Coupes entering the market, the roads are about to get a whole lot more fashionable. So, get ready to witness a battle of design, performance, and value – and ultimately, the brand that emerges victorious will be the one that captures the hearts and minds of Indian car enthusiasts.
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